# Welcome

<figure><img src="https://3474124563-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FElkynAo06vXubRNF5sfC%2Fuploads%2F4R8u7yQRR6q5uFkqFJfz%2FPicture3.png?alt=media&#x26;token=c4fb0c4f-fd80-457e-aba1-8dd5ab756af2" alt=""><figcaption><p>digitalAudience Data Collaboration</p></figcaption></figure>

digitalAudience (dA) offers an automated data solution to bring publisher CRM data to the digital data marketplaces.

The data exchange between digitalAudience and the publisher (the data provider) requires a simple setup procedure. The resulting system is based on dA-specific, auto-generated identifiers. The dA databases do not possess any PII data for the CRM users of the publisher after the data goes through the processing procedure.