> For the complete documentation index, see [llms.txt](https://doc.digitalaudience.io/product-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://doc.digitalaudience.io/product-docs/welcome.md).

# Welcome

<figure><img src="/files/l3KMyhJZoseTZNnOlrzj" alt=""><figcaption><p>digitalAudience Data Collaboration</p></figcaption></figure>

digitalAudience (dA) offers an automated data solution to bring publisher CRM data to the digital data marketplaces.

The data exchange between digitalAudience and the publisher (the data provider) requires a simple setup procedure. The resulting system is based on dA-specific, auto-generated identifiers. The dA databases do not possess any PII data for the CRM users of the publisher after the data goes through the processing procedure.