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digitalAudience Data Collaboration

digitalAudience (dA) offers an automated data solution to bring publisher CRM data to the digital data marketplaces.

The data exchange between digitalAudience and the publisher (the data provider) requires a simple setup procedure. The resulting system is based on dA-specific, auto-generated identifiers. The dA databases do not possess any PII data for the CRM users of the publisher after the data goes through the processing procedure.

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