DE
Demographic
Gender
Male
9216740993
0.86
Female
9216743663
0.86
Age
18 - 25 years
9217336491
0.86
26 - 35 years
9217339902
0.86
36 - 45 years
9215823430
0.86
46 - 55 years
9217351695
0.86
56 - 65 years
9215840824
0.86
65+ years
9215842882
0.86
Income
Less than 1.300 EUR
9217362546
0.86
1.300-2.600 EUR
9220323420
0.86
2.600-3.600 EUR
9219787058
0.86
3.600-5.000 EUR
9218816401
0.86
More than 5.000 EUR
9218856394
0.86
Family
Number of children
No children
9220370937
0.86
1 child
9220370940
0.86
2 children
9220370970
0.86
3+ children
9220370946
0.86
Family Status
Singles
9218856604
0.86
Couples
9219823937
0.86
Families
9220371006
0.86
Singles and Couples
9220370964
0.86
Singles and Families
9219823988
0.86
Couples and Families
9220371015
0.86
Households
District Location
Urban
9220370982
0.86
Suburban
9219823976
0.86
Rural
9219824033
0.86
Living Space
Less than 60 m2
9220371024
0.86
60 to 80 m2
9218856607
0.86
80 to 100 m2
9219824051
0.86
100 to 120 m2
9218856625
0.86
More than 120 m2
9219824078
0.86
Household Wealth
Less than 20.000 EUR
9219824012
0.86
20.000-80.000 EUR
9218856436
0.86
80.000-200.000 EUR
9219824054
0.86
200.000-400.000 EUR
9220371048
0.86
More than 400.000 EUR
9218856628
0.86
Building Type
Single house
9219824000
0.86
Row house
9219824084
0.86
Apartment
9219824024
0.86
Farmhouse
9219824039
0.86
Office-factory
9218856655
0.86
Garden size
Without garden
9219824108
0.86
Small garden
9218856649
0.86
Medium-sized garden
9219824030
0.86
Large garden
9218856652
0.86
Community garden
9220371069
0.86
Ownership
Rented property
9219824114
0.86
Owned property
9219824123
0.86
Lifestyle
Have pets
9221040816
1.54
Do-It-Yourselfer - Low affinity
9219521440
1.54
Do-It-Yourselfer - High affinity
9219521218
1.54
Cosmopolitan
9221040756
1.54
Indigenous person
9221040798
1.54
Active middle class
9219521566
1.54
Innovative social climber
9221040840
1.54
Money-oriented
9220499591
1.54
First-time consumers
9220499597
1.54
Organic products - Low affinity
9221040846
1.54
Organic products - High affinity
9220499642
1.54
Energy
Innovative energy customer - Low affinity
9220499663
1.54
Innovative energy customer - High affinity
9219521596
1.54
Green electricity - Low affinity
9220499648
1.54
Green electricity - High affinity
9219521614
1.54
Solar system - Low affinity
9221040954
1.54
Solar system - High affinity
9221040933
1.54
Electricity provider switching - Low affinity
9219521659
1.54
Electricity provider switching - High affinity
9219521797
1.54
Loyal energy customer - Low affinity
9221041152
1.54
Loyal energy customer - High affinity
9219521911
1.54
Automotive
Brand Affinity
Audi - Low affinity
9220506071
2.14
Audi - High affinity
9219527728
2.14
BMW - Low affinity
9219527716
2.14
BMW - High affinity
9220506137
2.14
Ford - Low affinity
9221047311
2.14
Ford - High affinity
9220506152
2.14
Porsche - Low affinity
9221047338
2.14
Porsche - High affinity
9221047353
2.14
Mercedes - Low affinity
9219527686
2.14
Mercedes - High affinity
9219527773
2.14
Opel - Low affinity
9220506116
2.14
Opel - High affinity
9219527752
2.14
Volkswagen - Low affinity
9221047344
2.14
Volkswagen - High affinity
9220506170
2.14
French car brands - Low affinity
9220506230
2.14
French car brands - High affinity
9219527788
2.14
Italian car brands - Low affinity
9219527791
2.14
Italian car brands - High affinity
9219527794
2.14
Japanese car brands - Low affinity
9220506206
2.14
Japanese car brands - High affinity
9220506179
2.14
Korean car brands - Low affinity
9221047374
2.14
Korean car brands - High affinity
9219527833
2.14
Vehicle Type
Cabrio - No affinity
9220506209
2.14
Cabrio - High affinity
9220506275
2.14
Natural gas - No affinity
9219527758
2.14
Natural gas - High affinity
9220506188
2.14
Company car - Low affinity
9220506083
2.14
Company car - High affinity
9221047389
2.14
Van - Low affinity
9219527851
2.14
Van - High affinity
9220506086
2.14
SUV - No affinity
9221047455
2.14
SUV - High affinity
9220506284
2.14
Utility car - No affinity
9219527905
2.14
Utility car - High affinity
9219527896
2.14
Small car - Low affinity
9219527854
2.14
Small car - High affinity
9221047482
2.14
Midsize car - Low affinity
9219527941
2.14
Midsize car - High affinity
9219527926
2.14
Upper midsize car - Low affinity
9221047473
2.14
Upper midsize car - High affinity
9219527866
2.14
Exclusive car - No affinity
9221047476
2.14
Exclusive car - High affinity
9219527887
2.14
Lower midsize car - Low affinity
9219527950
2.14
Lower midsize car - High affinity
9221047500
2.14
Hybrid vehicle - High affinity
9225124162
2.14
Electric vehicle - High affinity
9225124165
2.14
Price Range
Price range - Low affinity
9221047551
2.14
Price range - Below average
9219527965
2.14
Price range - Average
9221047584
2.14
Price range - Above average
9221047566
2.14
Price range - High affinity
9219527953
2.14
Leasing
Leasing - Low affinity
9219527803
2.14
Leasing - High affinity
9221047539
2.14
Frequent Driver
Frequent driver - Low affinity
9221047503
2.14
Frequent driver - High affinity
9220506344
2.14
Travel
Active holiday - No affinity
9221035746
1.37
Active holiday - High affinity
9221035641
1.37
Long-distance traveller > No affinity
9219517615
1.37
Long-distance traveller > High affinity
9221035572
1.37
Cruise passenger - No affinity
9219517717
1.37
Cruise passenger - High affinity
9219517768
1.37
Last minute traveller - No affinity
9219517735
1.37
Last minute traveller - High affinity
9220495205
1.37
City and culture traveller - Low affinity
9220495208
1.37
City and culture traveller - High affinity
9221035785
1.37
Wellness traveller - Low affinity
9220495181
1.37
Wellness traveller - High affinity
9220495211
1.37
Shopping
Bargain hunter - Low affinity
9219521893
1.54
Bargain hunter - High affinity
9221041191
1.54
Casual fashion - Low affinity
9220500068
1.54
Casual fashion - High affinity
9221041263
1.54
Exclusive fashion - Low affinity
9221041290
1.54
Exclusive fashion - High affinity
9221041266
1.54
Furniture - Low affinity
9219521998
1.54
Furniture - High affinity
9221041242
1.54
Garden products - Low affinity
9221041320
1.54
Garden products - High affinity
9219522049
1.54
Technology - Low affinity
9221041278
1.54
Technology - High affinity
9221041248
1.54
Finance
Insurance superconsumer - Low affinity
9221028327
1.28
Insurance superconsumer - High affinity
9220487867
1.28
Investor - Low affinity
9221030439
1.28
Investor - High affinity
9221030685
1.28
Current account switching - No affinity
9219511636
1.28
Current account switching - High affinity
9219511657
1.28
Media
Regional newspaper reader - Low affinity
9221041329
1.54
Regional newspaper reader - High affinity
9220500113
1.54
National newspaper reader - Low affinity
9221040942
1.54
National newspaper reader - High affinity
9219522103
1.54
Women`s magazines - Low affinity
9219521875
1.54
Women`s magazines - High affinity
9219522184
1.54
Lottery participants - online > Low affinity
9221044656
1.54
Lottery participants - online > High affinity
9221044728
1.54
Lottery participants - print > Low affinity
9219525457
1.54
Lottery participants - print > High affinity
9219525490
1.54
Business
Industry
Agriculture, forestry and fishing
9224238037
2.14
Automotive
9225720864
2.14
Construction activities
9225124120
2.14
Culture, entertainment and leisure
9226098299
2.14
Education
9226098302
2.14
Employment in households
9226098278
2.14
Finance and insurance business
9226098311
2.14
Health and social care
9226611498
2.14
Hospitality
9226611501
2.14
Information and communication technology
9226611507
2.14
Law, economics, science and technology
9226611513
2.14
Manufacturing
9226098341
2.14
Mining of minerals
9226098356
2.14
Public administration and defense
9226098344
2.14
Trade
9226611519
2.14
Transport and storage
9226098353
2.14
Company Size
Micro
9226098293
2.14
Small
9225123718
2.14
Medium
9226098371
2.14
Large
9225124171
2.14
Last updated