DE
Demographic
Gender
Male
S2641
0.86
Female
S2642
0.86
Age
18 - 25 years
S2406
0.86
26 - 35 years
S2407
0.86
36 - 45 years
S2408
0.86
46 - 55 years
S2409
0.86
56 - 65 years
S2410
0.86
65+ years
S2411
0.86
Income
Less than 1.300 EUR
S2418
0.86
1.300-2.600 EUR
S2419
0.86
2.600-3.600 EUR
S2420
0.86
3.600-5.000 EUR
S2421
0.86
More than 5.000 EUR
S2422
0.86
Family
Number of children
No children
S2643
0.86
1 child
S2414
0.86
2 children
S2415
0.86
3+ children
S2416
0.86
Family Status
Singles
S2424
0.86
Couples
S2425
0.86
Families
S2426
0.86
Singles and Couples
S2645
0.86
Singles and Families
S2646
0.86
Couples and Families
S2647
0.86
Households
District Location
Urban
S2429
0.86
Suburban
S2430
0.86
Rural
S2431
0.86
Living Space
Less than 60 m2
S2433
0.86
60 to 80 m2
S2434
0.86
80 to 100 m2
S2435
0.86
100 to 120 m2
S2436
0.86
More than 120 m2
S2437
0.86
Household Wealth
Less than 20.000 EUR
S2870
0.86
20.000-80.000 EUR
S2871
0.86
80.000-200.000 EUR
S2872
0.86
200.000-400.000 EUR
S2873
0.86
More than 400.000 EUR
S2874
0.86
Building Type
Single house
S2907
0.86
Row house
S2908
0.86
Apartment
S2909
0.86
Farmhouse
S2910
0.86
Office-factory
S2911
0.86
Garden size
Without garden
S2913
0.86
Small garden
S2914
0.86
Medium-sized garden
S2915
0.86
Large garden
S2916
0.86
Community garden
S2917
0.86
Ownership
Rented property
S2919
0.86
Owned property
S2920
0.86
Lifestyle
Have pets
S2923
1.54
Do-It-Yourselfer - Low affinity
S2925
1.54
Do-It-Yourselfer - High affinity
S2928
1.54
Cosmopolitan
S2930
1.54
Indigenous person
S2931
1.54
Active middle class
S2932
1.54
Innovative social climber
S2933
1.54
Money-oriented
S2934
1.54
First-time consumers
S2935
1.54
Organic products - Low affinity
S2937
1.54
Organic products - High affinity
S2941
1.54
Energy
Innovative energy customer - Low affinity
S2944
1.54
Innovative energy customer - High affinity
S2948
1.54
Green electricity - Low affinity
S2950
1.54
Green electricity - High affinity
S2953
1.54
Solar system - Low affinity
S2955
1.54
Solar system - High affinity
S2957
1.54
Electricity provider switching - Low affinity
S2959
1.54
Electricity provider switching - High affinity
S2963
1.54
Loyal energy customer - Low affinity
S2965
1.54
Loyal energy customer - High affinity
S2967
1.54
Automotive
Brand Affinity
Audi - Low affinity
S2651
2.14
Audi - High affinity
S2655
2.14
BMW - Low affinity
S2657
2.14
BMW - High affinity
S2661
2.14
Ford - Low affinity
S2663
2.14
Ford - High affinity
S2667
2.14
Porsche - Low affinity
S2669
2.14
Porsche - High affinity
S2673
2.14
Mercedes - Low affinity
S2675
2.14
Mercedes - High affinity
S2679
2.14
Opel - Low affinity
S2681
2.14
Opel - High affinity
S2685
2.14
Volkswagen - Low affinity
S2687
2.14
Volkswagen - High affinity
S2691
2.14
French car brands - Low affinity
S2693
2.14
French car brands - High affinity
S2697
2.14
Italian car brands - Low affinity
S2699
2.14
Italian car brands - High affinity
S2703
2.14
Japanese car brands - Low affinity
S2705
2.14
Japanese car brands - High affinity
S2709
2.14
Korean car brands - Low affinity
S2711
2.14
Korean car brands - High affinity
S2715
2.14
Vehicle Type
Cabrio - No affinity
S2718
2.14
Cabrio - High affinity
S2719
2.14
Natural gas - No affinity
S2721
2.14
Natural gas - High affinity
S2722
2.14
Company car - Low affinity
S2724
2.14
Company car - High affinity
S2728
2.14
Van - Low affinity
S2730
2.14
Van - High affinity
S2734
2.14
SUV - No affinity
S2736
2.14
SUV - High affinity
S2737
2.14
Utility car - No affinity
S2739
2.14
Utility car - High affinity
S2740
2.14
Small car - Low affinity
S2742
2.14
Small car - High affinity
S2746
2.14
Midsize car - Low affinity
S2748
2.14
Midsize car - High affinity
S2752
2.14
Upper midsize car - Low affinity
S2754
2.14
Upper midsize car - High affinity
S2758
2.14
Exclusive car - No affinity
S2760
2.14
Exclusive car - High affinity
S2761
2.14
Lower midsize car - Low affinity
S2763
2.14
Lower midsize car - High affinity
S2767
2.14
Hybrid vehicle - High affinity
S3024
2.14
Electric vehicle - High affinity
S3026
2.14
Price Range
Price range - Low affinity
S2769
2.14
Price range - Below average
S2770
2.14
Price range - Average
S2771
2.14
Price range - Above average
S2772
2.14
Price range - High affinity
S2773
2.14
Leasing
Leasing - Low affinity
S2781
2.14
Leasing - High affinity
S2785
2.14
Frequent Driver
Frequent driver - Low affinity
S2787
2.14
Frequent driver - High affinity
S2791
2.14
Travel
Active holiday - No affinity
S2794
1.37
Active holiday - High affinity
S2795
1.37
Long-distance traveller > No affinity
S2797
1.37
Long-distance traveller > High affinity
S2798
1.37
Cruise passenger - No affinity
S2800
1.37
Cruise passenger - High affinity
S2801
1.37
Last minute traveller - No affinity
S2803
1.37
Last minute traveller - High affinity
S2804
1.37
City and culture traveller - Low affinity
S2806
1.37
City and culture traveller - High affinity
S2810
1.37
Wellness traveller - Low affinity
S2812
1.37
Wellness traveller - High affinity
S2816
1.37
Shopping
Bargain hunter - Low affinity
S2819
1.54
Bargain hunter - High affinity
S2823
1.54
Casual fashion - Low affinity
S2825
1.54
Casual fashion - High affinity
S2829
1.54
Exclusive fashion - Low affinity
S2831
1.54
Exclusive fashion - High affinity
S2835
1.54
Furniture - Low affinity
S2837
1.54
Furniture - High affinity
S2841
1.54
Garden products - Low affinity
S2843
1.54
Garden products - High affinity
S2847
1.54
Technology - Low affinity
S2849
1.54
Technology - High affinity
S2853
1.54
Finance
Insurance superconsumer - Low affinity
S2856
1.28
Insurance superconsumer - High affinity
S2860
1.28
Investor - Low affinity
S2862
1.28
Investor - High affinity
S2865
1.28
Current account switching - No affinity
S2867
1.28
Current account switching - High affinity
S2868
1.28
Media
Regional newspaper reader - Low affinity
S2877
1.54
Regional newspaper reader - High affinity
S2881
1.54
National newspaper reader - Low affinity
S2883
1.54
National newspaper reader - High affinity
S2887
1.54
Women`s magazines - Low affinity
S2889
1.54
Women`s magazines - High affinity
S2893
1.54
Lottery participants - online > Low affinity
S2895
1.54
Lottery participants - online > High affinity
S2899
1.54
Lottery participants - print > Low affinity
S2901
1.54
Lottery participants - print > High affinity
S2905
1.54
Business
Industry
Agriculture, forestry and fishing
S3002
2.14
Automotive
S3003
2.14
Construction activities
S3004
2.14
Culture, entertainment and leisure
S3005
2.14
Education
S3006
2.14
Employment in households
S3007
2.14
Finance and insurance business
S3008
2.14
Health and social care
S3009
2.14
Hospitality
S3010
2.14
Information and communication technology
S3011
2.14
Law, economics, science and technology
S3012
2.14
Manufacturing
S3013
2.14
Mining of minerals
S3014
2.14
Public administration and defense
S3015
2.14
Trade
S3016
2.14
Transport and storage
S3017
2.14
Company Size
Micro
S3019
2.14
Small
S3020
2.14
Medium
S3021
2.14
Large
S3022
2.14
Last updated