DE

Demographic

Audience Name	Audience ID	CPM eur
Gender
Male	5626963a03844e328025e1031fdb01c1	0.86
Female	a8277757b65a4dfab74de0b30fd0e253	0.86
Age
18 - 25 years	f9c4024e4c244516889d380de9a5bb86	0.86
26 - 35 years	622e132bafcb4f14a35285f2bd3b05d8	0.86
36 - 45 years	5653df8c266747f1af852e085ba90476	0.86
46 - 55 years	e062888dd2fa47439eda2fc80dbf243f	0.86
56 - 65 years	18bf09a95bfd4481823290ef484ff6a8	0.86
65+ years	5bcd7ca9fc7b42e1812645f2b9ead27c	0.86
Income
Less than 1.300 EUR	b1ef564349a04db0a05203512c0f586b	0.86
1.300-2.600 EUR	3a046c47d41748cd8e3e2abe0a3a69c9	0.86
2.600-3.600 EUR	03e0bf49e0ba460b8dc5418c8e476ffe	0.86
3.600-5.000 EUR	32e0ed556bc44ff1bf137edf8e2c718b	0.86
More than 5.000 EUR	4e4fd61500ae4ad79f4bd553e365ea39	0.86

Family

Audience Name	Audience ID	CPM eur
Number of children
No children	41f8d552103a4893b7726b0938a5d5c7	0.86
1 child	4aefe4a8e8454ddcae58edebf16086c9	0.86
2 children	da73c8b1c94245ed93779fba076ae675	0.86
3+ children	5f3c262b8be341d5be9ea5b462258a7e	0.86
Family Status
Singles	e46ba115e89c4be881d45a9cf2413613	0.86
Couples	a3d2307e526d4ab396cdd79a0609bc23	0.86
Families	f683848adec744c9a721ca7c12fe5e94	0.86
Singles and Couples	be51203abf4343b8acd707673880da36	0.86
Singles and Families	87aac19dcd12472489a8da2851b5772f	0.86
Couples and Families	101dd0a951914ae89471f1a311b31af8	0.86

Households

Audience Name	Audience ID	CPM eur
District Location
Urban	dfbdec18d8ea49c996000d3baaca9f6d	0.86
Suburban	b0993bf6c25c4fb3bbe8287db91d58b9	0.86
Rural	e8436e15d7b9462c9695e68169f059d5	0.86
Living Space
Less than 60 m2	9257c16907fc4ecdb9635a445819ff01	0.86
60 to 80 m2	4cf78975cb714bf091de10bab965c003	0.86
80 to 100 m2	05405df0523945a6a4118852b3b305ce	0.86
100 to 120 m2	7b6f2c952f5c44efb454e48ec6f24129	0.86
More than 120 m2	b2fc2c5c17a34a5a9018b761d4538561	0.86
Household Wealth
Less than 20.000 EUR	0c89c6a95252583fa70f86ab9d87bb8a	0.86
20.000-80.000 EUR	262562764b45f2e850d4643053be03ea	0.86
80.000-200.000 EUR	b0dfb276dcb0e5f5f8fd4d732b3f9ff5	0.86
200.000-400.000 EUR	2e16cafa7441e019fe897ee7f922108e	0.86
More than 400.000 EUR	62aa449a878a1a876d0ea73f34bf8df5	0.86
Building Type
Single house	5dd93f4d87987656b540c715e52149e3	0.86
Row house	3f1f2d694d4b3aaf0a912a64c29ad46c	0.86
Apartment	f3d7f3ebd5f7e5b1337c10b5f7b62d12	0.86
Farmhouse	0d6f6e0d1b6f3a8d8a7d6a3b41b1a2b0	0.86
Office-factory	83f1b7d4b65a4ed4a84f3d8ed1e0f7e0	0.86
Garden size
Without garden	a7e9f9d8a6b7c4d3e2f1a0b9c8d7e6f5	0.86
Small garden	9c4f2b7a0d3e8f1b6a2c4d8e7f0a1b2c	0.86
Medium-sized garden	f2b9d1e7a3c5b8d0e4f6a2c1b7d9e0f3	0.86
Large garden	0a1b2c3d4e5f60718293a4b5c6d7e8f9	0.86
Community garden	d5c4b3a2f1e0d9c8b7a6e5f4c3b2a190	0.86
Ownership
Rented property	1f2e3d4c5b6a7988a9b0c1d2e3f40516	0.86
Owned property	e7d6c5b4a39281706f5e4d3c2b1a0f9e	0.86
Lifestyle
Have pets	4a5b6c7d8e9f00112233445566778899	1.54
Do-It-Yourselfer - Low affinity	55aa33cc77ee1199dd44bb2288ff0066	1.54
Do-It-Yourselfer - High affinity	8fe2a1b3c5d7e9f0123456789abcdeff	1.54
Cosmopolitan	c01df00dbeadfeedcafebabe01234567	1.54
Indigenous person	f00dbabe0ddba11af1e2d3c4b5a69788	1.54
Active middle class	b5c3a1d7e9f0a2c4e6d8b0f2a4c6e8d0	1.54
Innovative social climber	6a7b8c9d0e1f2233445566778899aabb	1.54
Money-oriented	11223344556677889900aabbccddeeff	1.54
First-time consumers	c9d8e7f6a5b4c3d2e1f00987654321ab	1.54
Organic products - Low affinity	7e6d5c4b3a291817161514131211100f	1.54
Organic products - High affinity	0ff1cebadc0ffee0123456789abcdef0	1.54
Energy
Innovative energy customer - Low affinity	c0a1f1de1234567890abcdefedcba098	1.54
Innovative energy customer - High affinity	aabbccddeeff00112233445566778899	1.54
Green electricity - Low affinity	c3d2e1f0098a7b6c5d4e3f2a1b0c9d8e	1.54
Green electricity - High affinity	99887766554433221100ffeeddccbbaa	1.54
Solar system - Low affinity	abcd1234ef5678900fedcba987654321	1.54
Solar system - High affinity	22aa55bb88cc11dd44ee77ff0099aa00	1.54
Electricity provider switching - Low affinity	14f3b2a1c0d9e8f7a6b5c4d3e2f1a0b9	1.54
Electricity provider switching - High affinity	77f0e1d2c3b4a5968778695a4b3c2d1e	1.54
Loyal energy customer - Low affinity	e1f2a3b4c5d6e7f8091a2b3c4d5e6f70	1.54
Loyal energy customer - High affinity	0deadc0debadf00dfaceb00c12345678	1.54

Automotive

Audience Name	Audience ID	CPM eur
Brand Affinity
Audi - Low affinity	5a4b3c2d1e0f9a8b7c6d5e4f3a2b1c0d	2.14
Audi - High affinity	4f3e2d1c0b9a8f7e6d5c4b3a29181716	2.14
BMW - Low affinity	b0a1c2d3e4f5061728394a5b6c7d8e9f	2.14
BMW - High affinity	33cc66ff99aa00bb11cc22dd44ee55ff	2.14
Ford - Low affinity	fae1d2c3b4a5968778695a4b3c2d1e0f	2.14
Ford - High affinity	1abc2def3456fedc7890ab12cd34ef56	2.14
Porsche - Low affinity	e0f1a2b3c4d5e6f708192a3b4c5d6e7f	2.14
Porsche - High affinity	09a8b7c6d5e4f3a2b1c0d9e8f7a6b5c4	2.14
Mercedes - Low affinity	cafe0042deadbeefbaddc0de11223344	2.14
Mercedes - High affinity	a1b2c3d4e5f60718293a4b5c6d7e8f90	2.14
Opel - Low affinity	7a6b5c4d3e2f1a0b9c8d7e6f5a4b3c2d	2.14
Opel - High affinity	f1e2d3c4b5a69788796a5b4c3d2e1f00	2.14
Volkswagen - Low affinity	00112233445566778899aabbccddeeff	2.14
Volkswagen - High affinity	10ff20ee30dd40cc50bb60aa70998088	2.14
French car brands - Low affinity	2badc0de0ddba11a1234567890abcdef	2.14
French car brands - High affinity	cafebabef00d1234deadbeef56789012	2.14
Italian car brands - Low affinity	0ab1c2d3e4f59687a8b9c0d1e2f30415	2.14
Italian car brands - High affinity	f00f1ce5ba5eba11c0ffee000123abcd	2.14
Japanese car brands - Low affinity	9b8a7c6d5e4f3021a0b9c8d7e6f5a4b3	2.14
Japanese car brands - High affinity	c0ffeed0d0c0ffee123456789abcdef0	2.14
Korean car brands - Low affinity	31415926a53589793238462643383279	2.14
Korean car brands - High affinity	deadbeefcafebabe0ddba11a00ff11ee	2.14
Vehicle Type
Cabrio - No affinity	8badf00dfeedfacec0decafe1122aabb	2.14
Cabrio - High affinity	55aa77bb99cc11dd33ee55ff00778899	2.14
Natural gas - No affinity	0123456789abcdeffedcba0987654321	2.14
Natural gas - High affinity	f9e8d7c6b5a4938271605f4e3d2c1b0a	2.14
Company car - Low affinity	bbccddeeff00112233445566778899aa	2.14
Company car - High affinity	0e1d2c3b4a5968778695a4b3c2d1e0f9	2.14
Van - Low affinity	7c6d5e4f3a2b1c0d9e8f7a6b5c4d3e2f	2.14
Van - High affinity	1a2b3c4d5e6f708192a3b4c5d6e7f809	2.14
SUV - No affinity	1d9e2b59d70f4fd59ca1b87857e4f5f6	2.14
SUV - High affinity	2778a4d2dca94e6fae574e0fb269782e	2.14
Utility car - No affinity	ec865878d974432da3a6c9099b135ce4	2.14
Utility car - High affinity	a9e111a8ae394c8886f4ad60c17819c7	2.14
Small car - Low affinity	4cf7a7327b4148a1b8d7d19c77895ac9	2.14
Small car - High affinity	35148a4aaeaf49099b827a2a4ee802fd	2.14
Midsize car - Low affinity	5f9ca37a2c5348f488ea2a7b946be171	2.14
Midsize car - High affinity	4fa04c9bae9c417c996140149ab1122c	2.14
Upper midsize car - Low affinity	c04397eead9e40eb90f1d8d997374c1a	2.14
Upper midsize car - High affinity	a20d464073284755a8bd08fab7101ec0	2.14
Exclusive car - No affinity	2bbef928352c40e18a3b0c9320dba350	2.14
Exclusive car - High affinity	9a942fe42a9e421daa9f6d76092e0988	2.14
Lower midsize car - Low affinity	977ee08dd5de416da6faa2141ffb3d3c	2.14
Lower midsize car - High affinity	a3937ca30e7f44de83e43ec7acc4efc0	2.14
Hybrid vehicle - High affinity	745f77e7dee546d5b4528e71a459270f	2.14
Electric vehicle - High affinity	54659c181fcd42c69fbd0680c5059484	2.14
Price Range
Price range - Low affinity	d3dc31ce941443c18b3d4eb53fbe4718	2.14
Price range - Below average	c1c58678c292425aa1f9af430ab6c865	2.14
Price range - Average	ff3faf84c96644168a5d43c6df273ea5	2.14
Price range - Above average	080765a12d7f46a1bae436a126ecca02	2.14
Price range - High affinity	0880bd7034c54456adc7df926f3f8546	2.14
Leasing
Leasing - Low affinity	8ec618b854464c32b07342491995366a	2.14
Leasing - High affinity	54c15ab84d82406a86d981c14b65a4e2	2.14
Frequent Driver
Frequent driver - Low affinity	f8f55e4755f349be90eb70bcf9ca2ce2	2.14
Frequent driver - High affinity	d6630e30df0b4216b42ef7e96b74b821	2.14

Travel

Audience Name	Audience ID	CPM eur
Active holiday - No affinity	c158497da7fb495ca95f065fe6f95d71	1.37
Active holiday - High affinity	fc50c6d7d91848eeb9231a34a8d9ffcf	1.37
Long-distance traveller > No affinity	e7cc587fdaac4befb7f5701b20a32ea3	1.37
Long-distance traveller > High affinity	40644dc761574966b94d3f13d349932e	1.37
Cruise passenger - No affinity	bbb6dccd4426413bcda6c31e7b23394	1.37
Cruise passenger - High affinity	b7d572802e2b480b87c4dae448e23f5e	1.37
Last minute traveller - No affinity	9dd5161b74384181a08e31cc80175f89	1.37
Last minute traveller - High affinity	2183ef5c16584fb796f3047a7b2c0293	1.37
City and culture traveller - Low affinity	be4872581482437e9456cf01495fdfee	1.37
City and culture traveller - High affinity	05264c9a3b9d43fd8813182c43624a05	1.37
Wellness traveller - Low affinity	17dcabf890ab4a2eb579138709c4c055	1.37
Wellness traveller - High affinity	d6f2228b75924a699573601ff8a36b0b	1.37

Shopping

Audience Name	Audience ID	CPM eur
Bargain hunter - Low affinity	15ed131ccdaa4eb2b694148e6db92881	1.54
Bargain hunter - High affinity	9aa94f73b01c4b56ba3f9fade196bee7	1.54
Casual fashion - Low affinity	717b55939bc44e0ba684284b65f7b8ce	1.54
Casual fashion - High affinity	3ee0fd745b8b451eb7a3ede1be36f950	1.54
Exclusive fashion - Low affinity	419ce48e10824c23844c80fc26942ce3	1.54
Exclusive fashion - High affinity	b273ffd1acab4f9c8271072ee5a05352	1.54
Furniture - Low affinity	46864c1c864d458e8fd104ee6e029c06	1.54
Furniture - High affinity	91f66ba701074b9e841371665d520bc4	1.54
Garden products - Low affinity	348ee79257e64ae6bef90710b7904759	1.54
Garden products - High affinity	2e9d760ec9314dfc834e7fc3e63a1492	1.54
Technology - Low affinity	36745da23cf24c3bb940de3e90a39e3d	1.54
Technology - High affinity	5fb8a9a2785447d681d121ebd2e2b206	1.54

Finance

Audience Name	Audience ID	CPM eur
Insurance superconsumer - Low affinity	a20230e270c24ed28f376b70a207c669	1.28
Insurance superconsumer - High affinity	de1bc12896f847469bc1a760354f18d8	1.28
Investor - Low affinity	8aa5e024660f4e5eac07eb2f9ca5f8b7	1.28
Investor - High affinity	f49e8a5a504d462a80fd3f21b7c5d6ee	1.28
Current account switching - No affinity	b6ecb7a71bac4a708d81780932c24d4f	1.28
Current account switching - High affinity	a1d84166742f485bb0a411ecd87f0f1c	1.28

Media

Audience Name	Audience ID	CPM eur
Regional newspaper reader - Low affinity	514701e0454b4a0a8dad3b7e2848c3b0	1.54
Regional newspaper reader - High affinity	e57e4996f0224c7bb84860351873cb45	1.54
National newspaper reader - Low affinity	02c6cde789dd4a7d979f468da74d981a	1.54
National newspaper reader - High affinity	e1a45b55cc6c4a582342a1690958a57	1.54
Women`s magazines - Low affinity	6c3cf97f634e47aaab80e82f2f4767a4	1.54
Women`s magazines - High affinity	3423faaf6beb49b7a62c4b30fa657074	1.54
Lottery participants - online > Low affinity	af58b484a7e841859b0db4e0fd6bc224	1.54
Lottery participants - online > High affinity	af58b484a7e841859b0db4e0fd6bc333	1.54
Lottery participants - print > Low affinity	50fa42216a5743d5bd505d495cf923e0	1.54
Lottery participants - print > High affinity	71ba97622685442f9b4458edeb3542df	1.54

Business

Audience Name	Audience ID	CPM eur
Industry
Agriculture, forestry and fishing	c0c21f037dde427ebeb038e84f8a8b28	2.14
Automotive	cc783636254e49d186022f4015d52a26	2.14
Construction activities	f25a800813924eec8440c57aeb055cae	2.14
Culture, entertainment and leisure	935b87c2edd94bafafb365e89efa9d42	2.14
Education	c1b6a27ef6834772b9cfb6d71c746e93	2.14
Employment in households	2c8d833b7d8c4d878b70863fa16c3932	2.14
Finance and insurance business	ab8eafb0e0c5424b5071af90539bd20	2.14
Health and social care	a1090efdaa2f4c308a3b51aec3d74661	2.14
Hospitality	28fa513df06b439d88d89073fbba0d7c	2.14
Information and communication technology	1b9d81cf63c04ae686a87b839f7efa4e	2.14
Law, economics, science and technology	1fcf5c51ce764b8c988ef6cc86702173	2.14
Manufacturing	28d59789b96487b29b920e3ae7feda	2.14
Mining of minerals	4c6f83610c074df5801d1777c291c5d7	2.14
Public administration and defense	4cb7b05a10a6413c8bb03565a532de96	2.14
Trade	3a3ca12bafd348c2a2b5d0ccac8bfc6b	2.14
Transport and storage	bed9f6859ef74e8b8de82e778f80047f	2.14
Company Size
Micro	41658f520bab482499502d19b308bf8f	2.14
Small	8c4eeec3b841b4b9bb8ed9bdf063f2	2.14
Medium	fb700384522f46fe995cc2b821f6547	2.14
Large	18d4dadce79043dc9d8fcf2b467d3b18	2.14