SE

Automotive

• Audience Name	Audience ID	CPM
  SE_Automotive_Number of cars owned_1 car	1998298	€ 1,00
  SE_Automotive_Number of cars owned_2 cars	1998299	€ 1,00
  SE_Automotive_Number of cars owned_3 or more cars	1998300	€ 1,00
  SE_Automotive_Car brand_Volvo	1998301	€ 1,00
  SE_Automotive_Car brand_Volkswagen	1998302	€ 1,00
  SE_Automotive_Car brand_Toyota	1998303	€ 1,00
  SE_Automotive_Car brand_Ford	1998304	€ 1,00
  SE_Automotive_Car brand_BMW	1998305	€ 1,00
  SE_Automotive_Car brand_Kia	1998306	€ 1,00
  SE_Automotive_Car brand_Audi	1998307	€ 1,00
  SE_Automotive_Car brand_Peugeot	1998308	€ 1,00
  SE_Automotive_Car brand_Skoda	1998309	€ 1,00
  SE_Automotive_Car brand_Renault	1998310	€ 1,00
  SE_Automotive_Car brand_Mercedes-Benz	1998311	€ 1,00
  SE_Automotive_Car brand_Saab	1998312	€ 1,00
  SE_Automotive_Car brand_Hyundai	1998313	€ 1,00
  SE_Automotive_Car brand_Opel	1998314	€ 1,00
  SE_Automotive_Car brand_Nissan	1998315	€ 1,00
  SE_Automotive_Car brand_Honda	1998316	€ 1,00
  SE_Automotive_Car brand_Mazda	1998317	€ 1,00
  SE_Automotive_Car brand_Fiat	1998318	€ 1,00
  SE_Automotive_Car brand_Suzuki	1998319	€ 1,00
  SE_Automotive_Car brand_Mitsubishi	1998320	€ 1,00
  SE_Automotive_Car brand_Seat	1998321	€ 1,00
  SE_Automotive_Car brand_Subaru	1998322	€ 1,00
  SE_Automotive_Car brand_Dacia	1998323	€ 1,00
  SE_Automotive_Car brand_Chevrolet	1998324	€ 1,00
  SE_Automotive_Car brand_Mini	1998325	€ 1,00
  SE_Automotive_Car brand_Lexus	1998326	€ 1,00
  SE_Automotive_Car brand_Porsche	1998327	€ 1,00
  SE_Automotive_Car brand_Chrysler	1998328	€ 1,00
  SE_Automotive_Car brand_Jeep	1998329	€ 1,00
  SE_Automotive_Car brand_Jaguar	1998330	€ 1,00
  SE_Automotive_Car brand_Dodge	1998331	€ 1,00
  SE_Automotive_Car brand_Tesla	1998332	€ 1,00
  SE_Automotive_Purchase date_1 year ago	1998334	€ 1,00
  SE_Automotive_Purchase date_2 years ago	1998335	€ 1,00
  SE_Automotive_Purchase date_3 years ago	1998336	€ 1,00
  SE_Automotive_Purchase date_4 or more years ago	1998337	€ 1,00
  SE_Automotive_Vehicle age_1 year	1998339	€ 1,00
  SE_Automotive_Vehicle age_2-3 years	1998340	€ 1,00
  SE_Automotive_Vehicle age_4-5 years	1998341	€ 1,00
  SE_Automotive_Vehicle age_6-7 years	1998342	€ 1,00
  SE_Automotive_Vehicle age_8-9 years	1998343	€ 1,00
  SE_Automotive_Vehicle age_10-15 years	1998344	€ 1,00
  SE_Automotive_Vehicle age_16-25 years	1998345	€ 1,00
  SE_Automotive_Vehicle age_25+ years	1998346	€ 1,00
  SE_Automotive_Category_Station wagon	1998347	€ 1,00
  SE_Automotive_Category_Hatchback	1998348	€ 1,00
  SE_Automotive_Category_Crossover	1998349	€ 1,00
  SE_Automotive_Category_Sedan	1998350	€ 1,00
  SE_Automotive_Category_Trailer	1998351	€ 1,00
  SE_Automotive_Category_Motorcycle	1998352	€ 1,00
  SE_Automotive_Category_Light truck	1998353	€ 1,00
  SE_Automotive_Category_Moped	1998354	€ 1,00
  SE_Automotive_Category_Caravan	1998355	€ 1,00
  SE_Automotive_Category_Tractor	1998356	€ 1,00
  SE_Automotive_Category_Cabriolet	1998357	€ 1,00
  SE_Automotive_Category_Off-road	1998358	€ 1,00
  SE_Automotive_Category_Snow scooter	1998359	€ 1,00
  SE_Automotive_Category_Boat	1907437	€ 1,00

Demographic

• Audience Name	Audience ID	CPM
  Age
  SE_Demography_Age_18 - 24 years	1634481	€ 0,75
  SE_Demography_Age_25 - 34 years	1634482	€ 0,75
  SE_Demography_Age_35 - 44 years	1634483	€ 0,75
  SE_Demography_Age_45 - 54 years	1634484	€ 0,75
  SE_Demography_Age_55 - 64 years	1634485	€ 0,75
  SE_Demography_Age_65+ years	1634486	€ 0,75
  Gender
  SE_Demography_Gender_Female	1634493	€ 0,75
  SE_Demography_Gender_Male	1634494	€ 0,75

Family

• Audience Name	Audience ID	CPM
  digitalAudience : Sweden > Have children	2216711	€ 1,00
  digitalAudience : Sweden > No children	2216712	€ 1,00

Location

• Audience Name	Audience ID	CPM
  City
  SE_Location_City_Örebro	1907392	€ 0,75
  SE_Location_City_Borås	1907385	€ 0,75
  SE_Location_City_Eskilstuna	1907390	€ 0,75
  SE_Location_City_Gävle	1907395	€ 0,75
  SE_Location_City_Göteborg	1907384	€ 0,75
  SE_Location_City_Gotland	1907389	€ 0,75
  SE_Location_City_Halmstad	1907381	€ 0,75
  SE_Location_City_Helsingborg	1907380	€ 0,75
  SE_Location_City_Jönköping	1907386	€ 0,75
  SE_Location_City_Kalmar	1907383	€ 0,75
  SE_Location_City_Karlstad	1907391	€ 0,75
  SE_Location_City_Linköping	1907387	€ 0,75
  SE_Location_City_Luleå	1907398	€ 0,75
  SE_Location_City_Lund	1907379	€ 0,75
  SE_Location_City_Malmö	1907378	€ 0,75
  SE_Location_City_Norrköping	1907388	€ 0,75
  SE_Location_City_Stockholm	1907377	€ 0,75
  SE_Location_City_Sundsvall	1907396	€ 0,75
  SE_Location_City_Umeå	1907397	€ 0,75
  SE_Location_City_Uppsala	1907394	€ 0,75
  SE_Location_City_Västerås	1907393	€ 0,75
  SE_Location_City_Växjö	1907382	€ 0,75
  Province
  SE_Location_Province_Örebro	1907427	€ 0,75
  SE_Location_Province_Östergötland	1907417	€ 0,75
  SE_Location_Province_Blekinge	1907422	€ 0,75
  SE_Location_Province_Dalarna	1907429	€ 0,75
  SE_Location_Province_Gävleborg	1907430	€ 0,75
  SE_Location_Province_Gotland	1907421	€ 0,75
  SE_Location_Province_Halland	1907424	€ 0,75
  SE_Location_Province_Jämtland	1907432	€ 0,75
  SE_Location_Province_Jönköping	1907418	€ 0,75
  SE_Location_Province_Kalmar	1907420	€ 0,75
  SE_Location_Province_Kronoberg	1907419	€ 0,75
  SE_Location_Province_Norrbotten	1907434	€ 0,75
  SE_Location_Province_Södermanland	1907416	€ 0,75
  SE_Location_Province_Skåne	1907423	€ 0,75
  SE_Location_Province_Stockholm	1907414	€ 0,75
  SE_Location_Province_Uppsala	1907415	€ 0,75
  SE_Location_Province_Värmland	1907426	€ 0,75
  SE_Location_Province_Västerbotten	1907433	€ 0,75
  SE_Location_Province_Västernorrland	1907431	€ 0,75
  SE_Location_Province_Västmanland	1907428	€ 0,75
  SE_Location_Province_Västra Götaland	1907425	€ 0,75

Household

• Audience Name	Audience ID	CPM
  Household Income
  Sweden - Households - Household Income - Less than 200K SEK	1998361	€ 1,00
  Sweden - Households - Household Income - 200K-400K SEK	1998368	€ 1,00
  Sweden - Households - Household Income - 400K-600K SEK	1998369	€ 1,00
  SE_Households_Household Income_600K - 800K SEK	1907405	€ 1,00
  SE_Households_Household Income_800K - 1M SEK	1907406	€ 1,00
  SE_Households_Household Income_1M+ SEK	1907407	€ 1,00
  Personal Income
  Sweden - Personal Income - Less than 100K SEK	1998360	€ 1,00
  Sweden - Personal Income - 100K-200K SEK	1998361	€ 1,00
  Sweden - Personal Income - 200K-300K SEK	1998362	€ 1,00
  Sweden - Personal Income - 300K-400K SEK	1998363	€ 1,00
  Sweden - Personal Income - 400K-500K SEK	1998365	€ 1,00
  Sweden - Personal Income - 500K-600K SEK	1998365	€ 1,00
  Sweden -Personal Income - 600K+ SEK	1998366	€ 1,00
  Property value
  Sweden - Households - Property Value - Less than 1M SEK	1998381	€ 2,00
  Sweden - Households - Property Value - 1M-2M SEK	1998382	€ 2,00
  Sweden - Households - Property Value - 2M-3M SEK	1998383	€ 2,00
  Sweden - Households - Property Value - 3M-4M SEK	1998384	€ 2,00
  Sweden - Households - Property Value - 4M-5M SEK	1998385	€ 2,00
  Sweden - Households - Property Value - 5M-6M SEK	1998386	€ 2,00
  Sweden - Households - Property Value - 6M-7M SEK	1998387	€ 2,00
  Sweden - Households - Property Value - 7M+ SEK	1998388	€ 2,00
  Property type
  digitalAudience: Sweden > Households > House type > Rental apartment	1998389	€ 2,00
  digitalAudience: Sweden > Households > House type > Townhouse	1998390	€ 2,00
  digitalAudience: Sweden > Households > House type > Owned apartment	1998391	€ 2,00
  digitalAudience: Sweden > Households > House type > Small house	1998392	€ 2,00
  digitalAudience: Sweden > Households > House type > Chain house	1998393	€ 2,00
  digitalAudience: Sweden > Households > House type > Residence	1998394	€ 2,00
  Moving data
  digitalAudience: Sweden > Households > Last time moved > 2-3 years	1998374	€ 2,00
  digitalAudience: Sweden > Households > Last time moved > 4-5 years	1998375	€ 2,00
  digitalAudience: Sweden > Households > Last time moved > 6-7 years	1998376	€ 2,00
  digitalAudience: Sweden > Households > Last time moved > 8-9 years	1998377	€ 2,00
  digitalAudience: Sweden > Households > Last time moved > 10-15 years	1998378	€ 2,00

Tradera

• Audience Name	Audience ID	CPM
  SE_Tradera_Shopping Intent_Clothing_Kid's wear	1907468	€ 1,00
  SE_Tradera_Shopping Intent_Clothing_Maternity wear	1907466	€ 1,00
  SE_Tradera_Shopping Intent_Clothing_Men's shoes	1907470	€ 1,00
  SE_Tradera_Shopping Intent_Clothing_Men's wear	1907465	€ 1,00
  SE_Tradera_Shopping Intent_Clothing_Wedding dress	1907467	€ 1,00
  SE_Tradera_Shopping Intent_Clothing_Women's shoes	1907469	€ 1,00
  SE_Tradera_Shopping Intent_Clothing_Women's wear	1907464	€ 1,00
  SE_Tradera_Shopping Intent_Computers and accessories_Computer	1907448	€ 1,00
  SE_Tradera_Shopping Intent_Computers and accessories_Computer accessories	1907449	€ 1,00
  SE_Tradera_Shopping Intent_Computers and accessories_Software	1907450	€ 1,00
  SE_Tradera_Shopping Intent_Computers and accessories_Tablet	1907451	€ 1,00
  SE_Tradera_Shopping Intent_Consumer electronics_Audio	1907454	€ 1,00
  SE_Tradera_Shopping Intent_Consumer electronics_Camera	1907453	€ 1,00
  SE_Tradera_Shopping Intent_Consumer electronics_DVD & video	1907452	€ 1,00
  SE_Tradera_Shopping Intent_Consumer electronics_TV	1907455	€ 1,00
  SE_Tradera_Shopping Intent_Gaming_Game console	1907461	€ 1,00
  SE_Tradera_Shopping Intent_Gaming_Game console game	1907462	€ 1,00
  SE_Tradera_Shopping Intent_Gaming_Handheld console	1907459	€ 1,00
  SE_Tradera_Shopping Intent_Gaming_Handheld console game	1907460	€ 1,00
  SE_Tradera_Shopping Intent_Gaming_PC game	1907463	€ 1,00
  SE_Tradera_Shopping Intent_Home and Household_Furniture	1907442	€ 1,00
  SE_Tradera_Shopping Intent_Home and Household_Garden	1907443	€ 1,00
  SE_Tradera_Shopping Intent_Home and Household_Home textile & interior	1907444	€ 1,00
  SE_Tradera_Shopping Intent_Home and Household_Kitchen items	1907445	€ 1,00
  SE_Tradera_Shopping Intent_Home and Household_Lamp	1907446	€ 1,00
  SE_Shopping intent_Home appliances_Dishwasher	1907439	€ 1,00
  SE_Shopping intent_Home appliances_Refrigerator	1907440	€ 1,00
  SE_Shopping intent_Home appliances_Washing machine & dryer	1907441	€ 1,00
  SE_Shopping intent_Mobile_Mobile phone	1907456	€ 1,00
  SE_Shopping intent_Mobile_Mobile phone accessories	1907457	€ 1,00
  SE_Shopping intent_Mobile_Mobile phone case	1907458	€ 1,00
  SE_Shopping intent_Sports and Leisure_Books & magazines	1907447	€ 1,00
  SE_Shopping intent_Sports and Leisure_Cycling	1907475	€ 1,00
  SE_Shopping intent_Sports and Leisure_Football	1907477	€ 1,00
  SE_Shopping intent_Sports and Leisure_Hockey & skates	1907476	€ 1,00
  SE_Shopping intent_Sports and Leisure_Running	1907478	€ 1,00
  Fashion watches	1907472	€ 1,00
  Exclusive watches	1907471	€ 1,00
  SE_Baby articles	1907473	€ 1,00
  SE_Toys	1907474	€ 1,00
  Renault	1634518	€ 1,00
  Porsche	1634517	€ 1,00
  Peugeot	1634516	€ 1,00
  Honda	1634507	€ 1,00
  Fiat	1634505	€ 1,00
  Citroen	1634504	€ 1,00
  BMW	1634503	€ 1,00
  Audi	1634502	€ 1,00
  Ford	1634506	€ 1,00
  Mazda	1634512	€ 1,00
  Mercedes-Benz	1634513	€ 1,00
  Vauxhall-Opel	1634523	€ 1,00
  Nissan	1634515	€ 1,00
  Car parts & accessories	1907438	€ 1,00

Business

• Audience Name	Audience ID	CPM
  Company size
  SE_SMB	1915487	€ 2,00
  SE_Micro businesses	1915488	€ 2,00
  SE_Small businesses	1915489	€ 2,00
  SE_Medium businesses	1915490	€ 2,00
  Industry
  SE_Education	2075901	€ 2,00
  SE_Finance and insurance business	2075897	€ 2,00
  SE_Health and social care	2075902	€ 2,00
  SE_Hospitality	2075895	€ 2,00
  SE_Supply of electricity gas and heating	2075890	€ 2,00
  SE_Water supply	2075891	€ 2,00
  SE_Construction activities	2075892	€ 2,00
  SE_Transport and storage	2075894	€ 2,00
  SE_Information and communication technology	2075896	€ 2,00
  SE_Law economics science and technology	2075899	€ 2,00
  SE_Culture entertainment and leisure	2075903	€ 2,00
  SE_Trade and repair of vehicles	2075893	€ 2,00
  SE_Manufacturing	2075889	€ 2,00
  SE_Mining of minerals	2075887	€ 2,00
  SE_Public administration and defense	2075900	€ 2,00
  SE_Rental real estate and travel	2075898	€ 2,00
  Job title
  SE_Manager	1915492	€ 2,00

Holid

• Audience Name	Audience ID	CPM
  Business and Finance
  Business and Finance > Industries	2164758	€ 1,00
  Business and Finance > Economy	2164759	€ 1,00
  Personal Finance > Personal Investing	2164779	€ 1,00
  Leisure and Hobbies
  Pop Culture	2164780	€ 1,00
  Pop Culture > Humor and Satire	2164781	€ 1,00
  Books and Literature	2164757	€ 1,00
  Shopping	2164782	€ 1,00
  Sports	2164783	€ 1,00
  Sports > Martial Arts	2164784	€ 1,00
  Style & Fashion	2164785	€ 1,00
  Style & Fashion > Men's Fashion	2164786	€ 1,00
  Travel > Family Travel	2164792	€ 1,00
  Video Gaming > Video Game Genres > Educational Video Games	2164793	€ 1,00
  Food & Drink > Cooking	2164763	€ 1,00
  Food & Drink > Food Movements	2164764	€ 1,00
  Food & Drink > Food Allergies	2164765	€ 1,00
  Healthy Living	2164766	€ 1,00
  Healthy Living > Fitness and Exercise > Running and Jogging	2164767	€ 1,00
  Hobbies & Interests > Content Production	2164768	€ 1,00
  Hobbies & Interests > Magic and Illusion	2164769	€ 1,00
  Hobbies & Interests > Arts and Crafts	2164770	€ 1,00
  Medical Health	2164771	€ 1,00
  Movies	2164772	€ 1,00
  Music and Audio > Talk Radio	2164773	€ 1,00
  Music and Audio > Soundtracks TV and Showtunes	2164774	€ 1,00
  Books and Literature	2164757	€ 1,00
  News and Politics	2164775	€ 1,00
  News and Politics > Local News	2164776	€ 1,00
  News and Politics > National News	2164778	€ 1,00
  News and Politics > Weather	2164777	€ 1,00
  Academic Interests > Language Learning	2164755	€ 1,00
  Technology & Computing
  Technology & Computing > Computing > Internet	2164790	€ 1,00
  Technology & Computing > Computing > IT and Internet Support	2164791	€ 1,00
  Technology & Computing > Computing > Search	2164787	€ 1,00
  Technology & Computing > Computing > Social Networking	2164788	€ 1,00
  Technology & Computing > Computing > Web Development	2164789	€ 1,00
  Business & Finance
  Business and Finance > Economy	2164759	€ 1,00
  Business and Finance > Industries	2164758	€ 1,00
  Personal Finance > Personal Investing	2164779	€ 1,00
  Relationship
  Family and Relationships	2164761	€ 1,00
  Family and Relationships > Parenting	2164762	€ 1,00

Pets

• Audience Name	Audience ID	CPM
  digitalAudience : Sweden > SE_Pets	2216715	€ 1,00