DE
Demographic
Gender
Male
2548189
0.86
Female
2548190
0.86
Age
18 - 25 years
2548191
0.86
26 - 35 years
2548192
0.86
36 - 45 years
2548193
0.86
46 - 55 years
2548194
0.86
56 - 65 years
2548195
0.86
65+ years
2548196
0.86
Income
Less than 1.300 EUR
2548197
0.86
1.300-2.600 EUR
2548198
0.86
2.600-3.600 EUR
2548198
0.86
3.600-5.000 EUR
2548200
0.86
More than 5.000 EUR
2548201
0.86
Family
Number of children
No children
2548202
0.86
1 child
2548203
0.86
2 children
2548204
0.86
3+ children
2548205
0.86
Family Status
Singles
2548206
0.86
Couples
2548207
0.86
Families
2548208
0.86
Singles and Couples
2548209
0.86
Singles and Families
2548210
0.86
Couples and Families
2548211
0.86
Households
District Location
Urban
2548212
0.86
Suburban
2548213
0.86
Rural
2548214
0.86
Living Space
Less than 60 m2
2548215
0.86
60 to 80 m2
2548216
0.86
80 to 100 m2
2548217
0.86
100 to 120 m2
2548218
0.86
More than 120 m2
2548219
0.86
Household Wealth
Less than 20.000 EUR
2548220
0.86
20.000-80.000 EUR
2548221
0.86
80.000-200.000 EUR
2548222
0.86
200.000-400.000 EUR
2548223
0.86
More than 400.000 EUR
2548224
0.86
Building Type
Single house
2548225
0.86
Row house
2548226
0.86
Apartment
2548227
0.86
Farmhouse
2548228
0.86
Office-factory
2548229
0.86
Garden size
Without garden
2548230
0.86
Small garden
2548231
0.86
Medium-sized garden
2548232
0.86
Large garden
2548233
0.86
Community garden
2548234
0.86
Ownership
Rented property
2548235
0.86
Owned property
2548236
0.86
Lifestyle
Have pets
2548237
1.54
Do-It-Yourselfer - Low affinity
2548238
1.54
Do-It-Yourselfer - High affinity
2548239
1.54
Cosmopolitan
2548240
1.54
Indigenous person
2548241
1.54
Active middle class
2548242
1.54
Innovative social climber
2548243
1.54
Money-oriented
2548244
1.54
First-time consumers
2548245
1.54
Organic products - Low affinity
2548246
1.54
Organic products - High affinity
2548247
1.54
Energy
Innovative energy customer - Low affinity
2548248
1.54
Innovative energy customer - High affinity
2548249
1.54
Green electricity - Low affinity
2548250
1.54
Green electricity - High affinity
2548251
1.54
Solar system - Low affinity
2548252
1.54
Solar system - High affinity
2548253
1.54
Electricity provider switching - Low affinity
2548254
1.54
Electricity provider switching - High affinity
2548255
1.54
Loyal energy customer - Low affinity
2548256
1.54
Loyal energy customer - High affinity
2548257
1.54
Automotive
Brand Affinity
Audi - Low affinity
2548258
2.14
Audi - High affinity
2548259
2.14
BMW - Low affinity
2548260
2.14
BMW - High affinity
2548261
2.14
Ford - Low affinity
2548262
2.14
Ford - High affinity
2548263
2.14
Porsche - Low affinity
2548264
2.14
Porsche - High affinity
2548265
2.14
Mercedes - Low affinity
2548266
2.14
Mercedes - High affinity
2548267
2.14
Opel - Low affinity
2548268
2.14
Opel - High affinity
2548269
2.14
Volkswagen - Low affinity
2548270
2.14
Volkswagen - High affinity
2548271
2.14
French car brands - Low affinity
2548272
2.14
French car brands - High affinity
2548273
2.14
Italian car brands - Low affinity
2548274
2.14
Italian car brands - High affinity
2548275
2.14
Japanese car brands - Low affinity
2548276
2.14
Japanese car brands - High affinity
2548277
2.14
Korean car brands - Low affinity
2548278
2.14
Korean car brands - High affinity
2548279
2.14
Vehicle Type
Cabrio - No affinity
2548280
2.14
Cabrio - High affinity
2548281
2.14
Natural gas - No affinity
2548282
2.14
Natural gas - High affinity
2548283
2.14
Company car - Low affinity
2548284
2.14
Company car - High affinity
2548285
2.14
Van - Low affinity
2548286
2.14
Van - High affinity
2548287
2.14
SUV - No affinity
2548288
2.14
SUV - High affinity
2548289
2.14
Utility car - No affinity
2548290
2.14
Utility car - High affinity
2548291
2.14
Small car - Low affinity
2548292
2.14
Small car - High affinity
2548293
2.14
Midsize car - Low affinity
2548294
2.14
Midsize car - High affinity
2548295
2.14
Upper midsize car - Low affinity
2548296
2.14
Upper midsize car - High affinity
2548297
2.14
Exclusive car - No affinity
2548298
2.14
Exclusive car - High affinity
2548299
2.14
Lower midsize car - Low affinity
2548300
2.14
Lower midsize car - High affinity
2548301
2.14
Hybrid vehicle - High affinity
2557287
2.14
Electric vehicle - High affinity
2557288
2.14
Price Range
Price range - Low affinity
2548302
2.14
Price range - Below average
2548303
2.14
Price range - Average
2548304
2.14
Price range - Above average
2548305
2.14
Price range - High affinity
2548306
2.14
Leasing
Leasing - Low affinity
2548307
2.14
Leasing - High affinity
2548308
2.14
Frequent Driver
Frequent driver - Low affinity
2548309
2.14
Frequent driver - High affinity
2548310
2.14
Travel
Active holiday - No affinity
2548311
1.37
Active holiday - High affinity
2548312
1.37
Long-distance traveller > No affinity
2548313
1.37
Long-distance traveller > High affinity
2548314
1.37
Cruise passenger - No affinity
2548315
1.37
Cruise passenger - High affinity
2548316
1.37
Last minute traveller - No affinity
2548317
1.37
Last minute traveller - High affinity
2548318
1.37
City and culture traveller - Low affinity
2548319
1.37
City and culture traveller - High affinity
2548320
1.37
Wellness traveller - Low affinity
2548321
1.37
Wellness traveller - High affinity
2548322
1.37
Shopping
Bargain hunter - Low affinity
2548323
1.54
Bargain hunter - High affinity
2548324
1.54
Casual fashion - Low affinity
2548325
1.54
Casual fashion - High affinity
2548326
1.54
Exclusive fashion - Low affinity
2548327
1.54
Exclusive fashion - High affinity
2548328
1.54
Furniture - Low affinity
2548329
1.54
Furniture - High affinity
2548330
1.54
Garden products - Low affinity
2548331
1.54
Garden products - High affinity
2548332
1.54
Technology - Low affinity
2548333
1.54
Technology - High affinity
2548334
1.54
Finance
Insurance superconsumer - Low affinity
2548336
1.28
Insurance superconsumer - High affinity
2548337
1.28
Investor - Low affinity
2548338
1.28
Investor - High affinity
2548339
1.28
Current account switching - No affinity
2548340
1.28
Current account switching - High affinity
2548341
1.28
Media
Regional newspaper reader - Low affinity
2548342
1.54
Regional newspaper reader - High affinity
2548343
1.54
National newspaper reader - Low affinity
2548344
1.54
National newspaper reader - High affinity
2548345
1.54
Women`s magazines - Low affinity
2548346
1.54
Women`s magazines - High affinity
2548347
1.54
Lottery participants - online > Low affinity
2548348
1.54
Lottery participants - online > High affinity
2548349
1.54
Lottery participants - print > Low affinity
2548351
1.54
Lottery participants - print > High affinity
2548352
1.54
Business
Industry
Agriculture, forestry and fishing
2557267
2.14
Automotive
2557268
2.14
Construction activities
2557269
2.14
Culture, entertainment and leisure
2557270
2.14
Education
2557271
2.14
Employment in households
2557272
2.14
Finance and insurance business
2557273
2.14
Health and social care
2557274
2.14
Hospitality
2557275
2.14
Information and communication technology
2557276
2.14
Law, economics, science and technology
2557277
2.14
Manufacturing
2557278
2.14
Mining of minerals
2557279
2.14
Public administration and defense
2557280
2.14
Trade
2557281
2.14
Transport and storage
2557282
2.14
Company Size
Micro
2557283
2.14
Small
2557284
2.14
Medium
2557285
2.14
Large
2557286
2.14
Last updated