NL
Demographic
Audience Name Audience ID CPM Age
digitalaudience:demographic > age > 18 - 25 years
6
€ 0,75
digitalaudience:demographic > age > 26 - 35 years
7
€ 0,75
digitalaudience:demographic > age > 36 - 45 years
8
€ 0,75
digitalaudience:demographic > age > 46 - 55 years
9
€ 0,75
digitalaudience:demographic > age > 56 - 65 years
10
€ 0,75
digitalaudience:demographic > age > 65+ years
11
€ 0,75
Gender
digitalaudience:demographic > gender > male
3
€ 0,75
digitalaudience:demographic > gender > female
4
€ 0,75
Location
Audience Name Audience ID CPM Province
digitalaudience:location > province > noord-holland
14
€ 0,75
digitalaudience:location > province > flevoland
15
€ 0,75
digitalaudience:location > province > utrecht
16
€ 0,75
digitalaudience:location > province > zuid-holland
17
€ 0,75
digitalaudience:location > province > gelderland
18
€ 0,75
digitalaudience:location > province > noord-brabant
19
€ 0,75
digitalaudience:location > province > zeeland
20
€ 0,75
digitalaudience:location > province > limburg
21
€ 0,75
digitalaudience:location > province > overijssel
22
€ 0,75
digitalaudience:location > province > drenthe
23
€ 0,75
digitalaudience:location > province > friesland
24
€ 0,75
digitalaudience:location > province > groningen
25
€ 0,75
Household
Audience Name Audience ID CPM Income
digitalaudience:demographic > households > income > beneden modaal
666
€ 0,75
digitalaudience:demographic > households > income > modaal
667
€ 0,75
digitalaudience:demographic > households > income > 1.5x modaal
668
€ 0,75
digitalaudience:demographic > households > income > 2x modaal
669
€ 0,75
digitalaudience:demographic > households > income > meer dan 2x modaal
670
€ 0,75
Education level
digitalaudience:demographic > households > education > lage opleiding
672
€ 0,75
digitalaudience:demographic > households > education > middelbare opleiding
673
€ 0,75
digitalaudience:demographic > households > education > hoge opleiding
674
€ 0,75
digitalaudience:demographic > households > education > universitair wetenschappelijk
675
€ 0,75
Social class
digitalaudience:demographic > households > social class > sociale klasse a
687
€ 0,75
digitalaudience:demographic > households > social class > sociale klasse b1
688
€ 0,75
digitalaudience:demographic > households > social class > sociale klasse b2
689
€ 0,75
digitalaudience:demographic > households > social class > sociale klasse c
690
€ 0,75
digitalaudience:demographic > households > social class > sociale klasse d
691
€ 0,75
House ownership
digitalaudience:demographic > households > ownership > koopwoning
710
€ 2,00
digitalaudience:demographic > households > ownership > huurwoning
711
€ 2,00
Property value
digitalaudience:demographic > households > property value > <50.000
723
€ 2,00
digitalaudience:demographic > households > property value > 50.000 - 100.000
724
€ 2,00
digitalaudience:demographic > households > property value > 100.000 - 150.000
725
€ 2,00
digitalaudience:demographic > households > property value > 150.000 - 200.000
726
€ 2,00
digitalaudience:demographic > households > property value > 200.000 - 350.000
727
€ 2,00
digitalaudience:demographic > households > property value > 350.000 - 500.000
728
€ 2,00
digitalaudience:demographic > households > property value > 500.000+
729
€ 2,00
Family
Audience Name Audience ID CPM Number of children
digitalaudience:demographic > family > children
27
€ 1,00
digitalaudience:demographic > family > children > 1 child
44
€ 1,00
digitalaudience:demographic > family > children > 2 children
45
€ 1,00
digitalaudience:demographic > family > children > 3 children
46
€ 1,00
digitalaudience:demographic > family > children > 4 children
47
€ 1,00
digitalaudience:demographic > family > children > 5 children
48
€ 1,00
Gender
digitalaudience:demographic > family > children > boy
31
€ 1,00
digitalaudience:demographic > family > children > girl
32
€ 1,00
Age
digitalaudience:demographic > family > children > toddler(1 - 2y)
34
€ 1,00
digitalaudience:demographic > family > children > toddler(2 - 4y)
35
€ 1,00
digitalaudience:demographic > family > children > preschool(4 - 6y)
36
€ 1,00
digitalaudience:demographic > family > children > gradeschooler(6 - 12y)
37
€ 1,00
digitalaudience:demographic > family > children > teen(12 - 18y)
38
€ 1,00
B2B
Audience Name Audience ID CPM Company size
digitalaudience:b2b > zzp
54
€ 2,00
digitalaudience:b2b > zzp > blue collar
58
€ 2,00
digitalaudience:b2b > zzp > white collar
59
€ 2,00
digitalaudience:b2b > mkb
60
€ 2,00
digitalaudience:b2b > microbedrijf
61
€ 2,00
digitalaudience:b2b > kleinbedrijf
62
€ 2,00
digitalaudience:b2b > middenbedrijf
63
€ 2,00
digitalaudience:b2b > grootbedrijf
64
€ 2,00
Industry
digitalaudience:b2b > branch > marketing
72
€ 2,00
digitalaudience:b2b > branch > media
73
€ 2,00
digitalaudience:b2b > branch > zorg
74
€ 2,00
digitalaudience:b2b > branch > ict
75
€ 2,00
digitalaudience:b2b > branch > hr
76
€ 2,00
digitalaudience:b2b > branch > overheid
77
€ 2,00
digitalaudience:b2b > branch > financiele - dienstverlening
78
€ 2,00
digitalaudience:b2b > branch > onderwijs
79
€ 2,00
digitalaudience:b2b > branch > bouw
80
€ 2,00
digitalaudience:b2b > branch > recht
81
€ 2,00
digitalaudience:b2b > branch > retail
82
€ 2,00
digitalaudience:b2b > branch > grondstoffen-en-industrie
83
€ 2,00
digitalaudience:b2b > branch > bouwnijverheid
84
€ 2,00
digitalaudience:b2b > branch > groothandel
85
€ 2,00
digitalaudience:b2b > branch > detailhandel
86
€ 2,00
digitalaudience:b2b > branch > automotive
87
€ 2,00
digitalaudience:b2b > branch > vervoer-en-opslag
88
€ 2,00
digitalaudience:b2b > branch > horeca
89
€ 2,00
digitalaudience:b2b > branch > financiele - instellingen
90
€ 2,00
digitalaudience:b2b > branch > verhuur-en-zakelijke dienstverlening
91
€ 2,00
digitalaudience:b2b > branch > specialistisch zakelijke dienstverlening
92
€ 2,00
digitalaudience:b2b > branch > gezondheids-en-welzijnszorg
93
€ 2,00
digitalaudience:b2b > branch > sport-en-cultuur
94
€ 2,00
digitalaudience:b2b > branch > overige dienstverlening
95
€ 2,00
digitalaudience:b2b > branch > huishoudens als werkgever
96
€ 2,00
digitalaudience:b2b > branch > extraterritoriale organisaties-en lichamen
97
€ 2,00
digitalaudience:b2b > branch > beroepsbeoefenaren
98
€ 2,00
digitalaudience:b2b > branch > adviseur
99
€ 2,00
Whize
Audience Name Audience ID CPM digitalaudience:whize > dromen en rondkomen
935
€ 2,00
digitalaudience:whize > jong en hoopvol
936
€ 2,00
digitalaudience:whize > volks en uitgesproken
937
€ 2,00
digitalaudience:whize > bescheiden ouderen
938
€ 2,00
digitalaudience:whize > stedelijke dynamiek
939
€ 2,00
digitalaudience:whize > gewoon gemiddeld
940
€ 2,00
digitalaudience:whize > gezellige emptynesters
941
€ 2,00
digitalaudience:whize > landelijke vrijheid
942
€ 2,00
digitalaudience:whize > plannen en rennen
943
€ 2,00
digitalaudience:whize > zorgeloos en actief
944
€ 2,00
digitalaudience:whize > luxe leven
945
€ 2,00
Motivaction
Audience Name Audience ID CPM digitalaudience:motivaction > moderne burgerij
1006
€ 2,00
digitalaudience:motivaction > opwaarts mobielen
1007
€ 2,00
digitalaudience:motivaction > postmaterialisten
1008
€ 2,00
digitalaudience:motivaction > nieuwe conservatieven
1009
€ 2,00
digitalaudience:motivaction > traditionele burgerij
1010
€ 2,00
digitalaudience:motivaction > kosmopolieten
1011
€ 2,00
digitalaudience:motivaction > postmoderne hedonisten
1012
€ 2,00
digitalaudience:motivaction > gemaksgeoriënteerden
1013
€ 2,00
Datumprikker
Audience Name Audience ID CPM digitalAudience : datumprikker > Family and Friends
1688981277
€ 2,00
digitalAudience : datumprikker > Food
1688982040
€ 2,00
digitalAudience : datumprikker > Barbecue
1688981337
€ 2,00
digitalAudience : datumprikker > Business meeting
1688981458
€ 2,00
digitalAudience : datumprikker > Discussion
1688981568
€ 2,00
digitalAudience : datumprikker > Dinner
1688981680
€ 2,00
digitalAudience : datumprikker > Project
1688982149
€ 2,00
digitalAudience : datumprikker > Celebration
1688982626
€ 2,00
digitalAudience : datumprikker > Night out
1688982803
€ 2,00
digitalAudience : datumprikker > Day out
1688983153
€ 2,00
Last updated