DE
Demographic
Gender
Male
41208086
0.86
Female
41208145
0.86
Age
18 - 25 years
41208168
0.86
26 - 35 years
41208199
0.86
36 - 45 years
41208257
0.86
46 - 55 years
41208297
0.86
56 - 65 years
41208300
0.86
65+ years
41208385
0.86
Income
Less than 1.300 EUR
38597286
0.86
1.300-2.600 EUR
38597287
0.86
2.600-3.600 EUR
38597288
0.86
3.600-5.000 EUR
38597289
0.86
More than 5.000 EUR
38597290
0.86
Family
Number of children
No children
41209815
0.86
1 child
38597283
0.86
2 children
38597284
0.86
3+ children
38597285
0.86
Family Status
Singles
38597291
0.86
Couples
38597292
0.86
Families
38597293
0.86
Singles and Couples
41210102
0.86
Singles and Families
41210133
0.86
Couples and Families
41210199
0.86
Households
District Location
Urban
38597298
0.86
Suburban
38597299
0.86
Rural
38597300
0.86
Living Space
Less than 60 m2
38597301
0.86
60 to 80 m2
38597302
0.86
80 to 100 m2
38597303
0.86
100 to 120 m2
38597304
0.86
More than 120 m2
38597305
0.86
Household Wealth
Less than 20.000 EUR
41215672
0.86
20.000-80.000 EUR
41215676
0.86
80.000-200.000 EUR
41215717
0.86
200.000-400.000 EUR
41215726
0.86
More than 400.000 EUR
41215739
0.86
Building Type
Single house
41215743
0.86
Row house
41215769
0.86
Apartment
41215773
0.86
Farmhouse
41215788
0.86
Office-factory
41215810
0.86
Garden size
Without garden
41215820
0.86
Small garden
41215828
0.86
Medium-sized garden
41215866
0.86
Large garden
41215876
0.86
Community garden
41215878
0.86
Ownership
Rented property
41215879
0.86
Owned property
41215910
0.86
Lifestyle
Have pets
41215943
1.54
Do-It-Yourselfer - Low affinity
41216021
1.54
Do-It-Yourselfer - High affinity
41216027
1.54
Cosmopolitan
41216032
1.54
Indigenous person
41216071
1.54
Active middle class
41216165
1.54
Innovative social climber
41216179
1.54
Money-oriented
41216199
1.54
First-time consumers
41216204
1.54
Organic products - Low affinity
41216243
1.54
Organic products - High affinity
41216256
1.54
Energy
Innovative energy customer - Low affinity
41216289
1.54
Innovative energy customer - High affinity
41216686
1.54
Green electricity - Low affinity
41216702
1.54
Green electricity - High affinity
41216704
1.54
Solar system - Low affinity
41216752
1.54
Solar system - High affinity
41216757
1.54
Electricity provider switching - Low affinity
41216761
1.54
Electricity provider switching - High affinity
41216780
1.54
Loyal energy customer - Low affinity
41216782
1.54
Loyal energy customer - High affinity
41216784
1.54
Automotive
Brand Affinity
Audi - Low affinity
41216786
2.14
Audi - High affinity
41216802
2.14
BMW - Low affinity
41216804
2.14
BMW - High affinity
41216808
2.14
Ford - Low affinity
41216890
2.14
Ford - High affinity
41216892
2.14
Porsche - Low affinity
41216900
2.14
Porsche - High affinity
41216902
2.14
Mercedes - Low affinity
41217012
2.14
Mercedes - High affinity
41217016
2.14
Opel - Low affinity
41217021
2.14
Opel - High affinity
41217055
2.14
Volkswagen - Low affinity
41217092
2.14
Volkswagen - High affinity
41217110
2.14
French car brands - Low affinity
41217111
2.14
French car brands - High affinity
41217142
2.14
Italian car brands - Low affinity
41217184
2.14
Italian car brands - High affinity
41217311
2.14
Japanese car brands - Low affinity
41217652
2.14
Japanese car brands - High affinity
41217756
2.14
Korean car brands - Low affinity
41217833
2.14
Korean car brands - High affinity
41217872
2.14
Vehicle Type
Cabrio - No affinity
41217887
2.14
Cabrio - High affinity
41218160
2.14
Natural gas - No affinity
41218175
2.14
Natural gas - High affinity
41218761
2.14
Company car - Low affinity
41218780
2.14
Company car - High affinity
41218814
2.14
Van - Low affinity
41218816
2.14
Van - High affinity
41218836
2.14
SUV - No affinity
41218870
2.14
SUV - High affinity
41218908
2.14
Utility car - No affinity
41218913
2.14
Utility car - High affinity
41218937
2.14
Small car - Low affinity
41218946
2.14
Small car - High affinity
41218966
2.14
Midsize car - Low affinity
41218972
2.14
Midsize car - High affinity
41219044
2.14
Upper midsize car - Low affinity
41219052
2.14
Upper midsize car - High affinity
41219090
2.14
Exclusive car - No affinity
41219091
2.14
Exclusive car - High affinity
41219175
2.14
Lower midsize car - Low affinity
41219177
2.14
Lower midsize car - High affinity
41219231
2.14
Hybrid vehicle - High affinity
41325707
2.14
Electric vehicle - High affinity
41325736
2.14
Price Range
Price range - Low affinity
41219239
2.14
Price range - Below average
41219273
2.14
Price range - Average
41219346
2.14
Price range - Above average
41219395
2.14
Price range - High affinity
41219408
2.14
Leasing
Leasing - Low affinity
41223845
2.14
Leasing - High affinity
41223884
2.14
Frequent Driver
Frequent driver - Low affinity
41224113
2.14
Frequent driver - High affinity
41224208
2.14
Travel
Active holiday - No affinity
41224222
1.37
Active holiday - High affinity
41224247
1.37
Long-distance traveller > No affinity
41224272
1.37
Long-distance traveller > High affinity
41224287
1.37
Cruise passenger - No affinity
41224326
1.37
Cruise passenger - High affinity
41224330
1.37
Last minute traveller - No affinity
41224363
1.37
Last minute traveller - High affinity
41224378
1.37
City and culture traveller - Low affinity
41224387
1.37
City and culture traveller - High affinity
41224388
1.37
Wellness traveller - Low affinity
41224412
1.37
Wellness traveller - High affinity
41225808
1.37
Shopping
Bargain hunter - Low affinity
41225971
1.54
Bargain hunter - High affinity
41225980
1.54
Casual fashion - Low affinity
41226970
1.54
Casual fashion - High affinity
41227007
1.54
Exclusive fashion - Low affinity
41227024
1.54
Exclusive fashion - High affinity
41227038
1.54
Furniture - Low affinity
41227046
1.54
Furniture - High affinity
41227063
1.54
Garden products - Low affinity
41227068
1.54
Garden products - High affinity
41227091
1.54
Technology - Low affinity
41227117
1.54
Technology - High affinity
41227121
1.54
Finance
Insurance superconsumer - Low affinity
41227135
1.28
Insurance superconsumer - High affinity
41227158
1.28
Investor - Low affinity
41227162
1.28
Investor - High affinity
41227164
1.28
Current account switching - No affinity
41227166
1.28
Current account switching - High affinity
41227169
1.28
Media
Regional newspaper reader - Low affinity
41227206
1.54
Regional newspaper reader - High affinity
41227210
1.54
National newspaper reader - Low affinity
41227227
1.54
National newspaper reader - High affinity
41227237
1.54
Women`s magazines - Low affinity
41227268
1.54
Women`s magazines - High affinity
41227302
1.54
Lottery participants - online > Low affinity
41227329
1.54
Lottery participants - online > High affinity
41227333
1.54
Lottery participants - print > Low affinity
41227350
1.54
Lottery participants - print > High affinity
41227360
1.54
Business
Industry
Agriculture, forestry and fishing
41325340
2.14
Automotive
41325343
2.14
Construction activities
41325344
2.14
Culture, entertainment and leisure
41325517
2.14
Education
41325551
2.14
Employment in households
41325561
2.14
Finance and insurance business
41325563
2.14
Health and social care
41325569
2.14
Hospitality
41325573
2.14
Information and communication technology
41325577
2.14
Law, economics, science and technology
41325608
2.14
Manufacturing
41325612
2.14
Mining of minerals
41325621
2.14
Public administration and defense
41325624
2.14
Trade
41325628
2.14
Transport and storage
41325630
2.14
Company Size
Micro
41325634
2.14
Small
41325637
2.14
Medium
41325640
2.14
Large
41325673
2.14
Last updated