NL

Demographic

• Audience Name	Audience ID	CPM
  Age
  Age > 18 - 25 years (digitalAudience)	19323051	€ 0,75
  Age > 26 - 35 years (digitalAudience)	19323061	€ 0,75
  Age > 36 - 45 years (digitalAudience)	19323108	€ 0,75
  Age > 46 - 55 years (digitalAudience)	19323110	€ 0,75
  Age > 56 - 65 years (digitalAudience)	19323114	€ 0,75
  Age > 65+ years (digitalAudience)	19323116	€ 0,75
  Gender
  Gender > Male (digitalAudience)	19323016	€ 0,75
  Gender > Female (digitalAudience)	19323048	€ 0,75

Location

• Audience Name	Audience ID	CPM
  Province
  Location > Province > Noord-Holland (digitalAudience)	19323150	€ 0,75
  Location > Province > Flevoland (digitalAudience)	19323155	€ 0,75
  Location > Province > Utrecht (digitalAudience)	19323159	€ 0,75
  Location > Province > Zuid-Holland (digitalAudience)	19323160	€ 0,75
  Location > Province > Gelderland (digitalAudience)	19323161	€ 0,75
  Location > Province > Noord-Brabant (digitalAudience)	19323164	€ 0,75
  Location > Province > Zeeland (digitalAudience)	19323165	€ 0,75
  Location > Province > Limburg (digitalAudience)	19323166	€ 0,75
  Location > Province > Overijssel (digitalAudience)	19323168	€ 0,75
  Location > Province > Drenthe (digitalAudience)	19323175	€ 0,75
  Location > Province > Friesland (digitalAudience)	19323185	€ 0,75
  Location > Province > Groningen (digitalAudience)	19323189	€ 0,75

Household data

• Audience Name	Audience ID	CPM
  Income
  Households > Household Income > Beneden modaal (digitalAudience)	19323271	€ 0,75
  Households > Household Income > Modaal (digitalAudience)	19323275	€ 0,75
  Households > Household Income > 1.5 x modaal (digitalAudience)	19323277	€ 0,75
  Households > Household Income > 2 x modaal (digitalAudience)	19323278	€ 0,75
  Households > Household Income > Meer dan 2 x modaal (digitalAudience)	19323280	€ 0,75
  Education level
  Households > Education > Lage opleiding (digitalAudience)	19323282	€ 0,75
  Households > Education > Middelbare opleiding (digitalAudience)	19323285	€ 0,75
  Households > Education > Hoge opleiding (digitalAudience)	19323287	€ 0,75
  Households > Education > Universitair/wetenschappelijk (digitalAudience)	19323289	€ 0,75
  Social class
  Households > Social Class > Sociale klasse A (digitalAudience)	19323291	€ 0,75
  Households > Social Class > Sociale klasse B1 (digitalAudience)	19323292	€ 0,75
  Households > Social Class > Sociale klasse B2 (digitalAudience)	19323293	€ 0,75
  Households > Social Class > Sociale klasse C (digitalAudience)	19323295	€ 0,75
  Households > Social Class > Sociale klasse D (digitalAudience)	19323296	€ 0,75
  House ownership
  Households > Ownership > Koopwoning (digitalAudience)	19323298	€ 2,00
  Households > Ownership > Huurwoning (digitalAudience)	19323299	€ 2,00
  Property value
  Huishoudens > WOZ waarde > Minder dan 100K (digitalAudience)	34824326	€ 2,00
  Huishoudens > WOZ waarde > 100K - 200K (digitalAudience)	34828718	€ 2,00
  Huishoudens > WOZ waarde > 200K - 300K (digitalAudience)	34828822	€ 2,00
  Huishoudens > WOZ waarde > 300K - 400K (digitalAudience)	34829095	€ 2,00
  Huishoudens > WOZ waarde > 400K - 500K (digitalAudience)	34829126	€ 2,00
  Huishoudens > WOZ waarde > 500K - 600K (digitalAudience)	34829189	€ 2,00
  Huishoudens > WOZ waarde > 600K - 750K (digitalAudience)	34829281	€ 2,00
  Huishoudens > WOZ waarde > 750K - 1M (digitalAudience)	34829332	€ 2,00
  Huishoudens > WOZ waarde > Meer dan 1M (digitalAudience)	34830172	€ 2,00
  Property type
  Appartement (digitalAudience)	34207010	€ 2,00
  Hoekwoning (digitalAudience)	34207041	€ 2,00
  Tussenwoning (digitalAudience)	34207058	€ 2,00
  Twee-onder-een-kap woning (digitalAudience)	34207069	€ 2,00
  Vrijstaande woning (digitalAudience)	34207080	€ 2,00

Children

• Audience Name	Audience ID	CPM
  Number of Children
  Family > Children (digitalAudience)	19323190	€ 1,00
  Family > Children > 1 child (digitalAudience)	19323206	€ 1,00
  Family > Children > 2 children (digitalAudience)	19323207	€ 1,00
  Family > Children > 3 children (digitalAudience)	19323209	€ 1,00
  Family > Children > 4 children (digitalAudience)	19323210	€ 1,00
  Family > Children > 5 children (digitalAudience)	19323216	€ 1,00
  Gender
  Family > Children > Boy (digitalAudience)	19323191	€ 1,00
  Family > Children > Girl (digitalAudience)	19323194	€ 1,00
  Age
  Family > Children > Toddler (1 - 2 Y) (digitalAudience)	19323195	€ 1,00
  Family > Children > Toddler (2 - 4 Y) (digitalAudience)	19323196	€ 1,00
  Family > Children > Preschool (4 - 6 Y) (digitalAudience)	19323199	€ 1,00
  Family > Children > Gradeschooler (6 - 12 Y) (digitalAudience)	19323201	€ 1,00
  Family > Children > Teen (12 - 18 Y) (digitalAudience)	19323205	€ 1,00

B2B

• Audience Name	Audience ID	CPM
  ZZP
  Business > ZZP (digitalAudience)	19323120	€ 2,00
  Business > ZZP (blue collar) (digitalAudience)	19323131	€ 2,00
  Business > ZZP (white collar) (digitalAudience)	19323137	€ 2,00
  Nieuwe ZZP'ers (laatste 3 maanden) (digitalAudience)	34207127	€ 2,00
  Nieuwe ZZP'ers (laatste jaar) (digitalAudience)	34207137	€ 2,00
  Nieuwe ZZP'ers (laatste maand) (digitalAudience)	34207154	€ 2,00
  Industry
  Business > Branch > Marketing (digitalAudience)	19323220	€ 2,00
  Business > Branch > Media (digitalAudience)	19323222	€ 2,00
  Business > Branch > Zorg (digitalAudience)	19323223	€ 2,00
  Business > Branch > ICT (digitalAudience)	19323224	€ 2,00
  Business > Branch > HR (digitalAudience)	19323225	€ 2,00
  Business > Branch > Overheid (digitalAudience)	19323227	€ 2,00
  Business > Branch > Financiele dienstverlening (digitalAudience)	19323231	€ 2,00
  Business > Branch > Onderwijs (digitalAudience)	19323232	€ 2,00
  Business > Branch > Bouw (digitalAudience)	19323233	€ 2,00
  Business > Branch > Recht (digitalAudience)	19323236	€ 2,00
  Business > Branch > Retail (digitalAudience)	19323237	€ 2,00
  Business > Branch > Grondstoffen en Industrie (digitalAudience)	19323238	€ 2,00
  Business > Branch > Bouwnijverheid (digitalAudience)	19323240	€ 2,00
  Business > Branch > Groothandel (digitalAudience)	19323241	€ 2,00
  Business > Branch > Detailhandel (digitalAudience)	19323242	€ 2,00
  Business > Branch > Automotive (digitalAudience)	19323245	€ 2,00
  Business > Branch > Vervoer en Opslag (digitalAudience)	19323247	€ 2,00
  Business > Branch > Horeca (digitalAudience)	19323249	€ 2,00
  Business > Branch > Financiele instellingen (digitalAudience)	19323251	€ 2,00
  Business > Branch > Verhuur en zakelijke dienstverlening (digitalAudience)	19323253	€ 2,00
  Business > Branch > Specialistisch zakelijke dienstverlening (digitalAudience)	19323254	€ 2,00
  Business > Branch > Gezondheids- en welzijnszorg (digitalAudience)	19323256	€ 2,00
  Business > Branch > Sport en Cultuur (digitalAudience)	19323259	€ 2,00
  Business > Branch > Overige dienstverlening (digitalAudience)	19323261	€ 2,00
  Business > Branch > Huishoudens als werkgever (digitalAudience)	19323262	€ 2,00
  Business > Branch > Extraterritoriale organisaties en lichamen (digitalAudience)	19323264	€ 2,00
  Business > Branch > Beroepsbeoefenaren (digitalAudience)	19323268	€ 2,00
  Business > Branch > Adviseur (digitalAudience)	19323270	€ 2,00
  Company Size
  Business > MKB (digitalAudience)	19323140	€ 2,00
  Business > Microbedrijf (digitalAudience)	19323141	€ 2,00
  Business > Kleinbedrijf (digitalAudience)	19323143	€ 2,00
  Business > Middenbedrijf (digitalAudience)	19323145	€ 2,00
  Business > Grootbedrijf (digitalAudience)	19323149	€ 2,00

Finance

• Audience Name	Audience ID	CPM
  AllesOverCrypto	31127875	€ 3,00

Whize

• Audience Name	Audience ID	CPM
  Whooz NL > Whize > Dromen en Rondkomen (digitalAudience)	19323317	€ 2,00
  Whooz NL > Whize > Jong en Hoopvol (digitalAudience)	19323318	€ 2,00
  Whooz NL > Whize > Volks en Uitgesproken (digitalAudience)	19323319	€ 2,00
  Whooz NL > Whize > Bescheiden Ouderen (digitalAudience)	19323321	€ 2,00
  Whooz NL > Whize > Stedelijke Dynamiek (digitalAudience)	19323324	€ 2,00
  Whooz NL > Whize > Gewoon Gemiddeld (digitalAudience)	19323326	€ 2,00
  Whooz NL > Whize > Gezellige Emptynesters (digitalAudience)	19323327	€ 2,00
  Whooz NL > Whize > Landelijke Vrijheid (digitalAudience)	19323329	€ 2,00
  Whooz NL > Whize > Plannen en Rennen (digitalAudience)	19323331	€ 2,00
  Whooz NL > Whize > Zorgeloos en Actief (digitalAudience)	19323332	€ 2,00
  Whooz NL > Whize > Luxe Leven (digitalAudience)	19323334	€ 2,00

Motivaction

• Audience Name	Audience ID	CPM
  Motivaction > Postmaterialisten	34197227	€ 2,00
  Motivaction > Postmoderne hedonisten	34197257	€ 2,00
  Motivaction > Moderne burgerij	34197292	€ 2,00
  Motivaction > Kosmopolieten	34197316	€ 2,00
  Motivaction > Traditionele burgerij	34197317	€ 2,00
  Motivaction > Nieuwe conservatieven	34197347	€ 2,00
  Motivaction > Opwaarts mobielen	34197389	€ 2,00
  Motivaction > Gemaksgeoriënteerden	34236791	€ 2,00