3.1 Terminology

CRM Onboarding Result

Identifiers

The total number of identifiers (i.e. hashed emails, hashed phone numbers, MAIDs etc.) in this audience

Matched identifiers

The total number of identifiers matched with digitalAudience graph

Not matched identifiers

The total number of identifiers that are not matched with digitalAudience graph

Failed data points

The total number of data points that could not be parsed, due to errors like less or more number of columns in a row or unidentified characters

Hashed data points

The total number of identifiers hashed with SHA256

Unique identifiers

The unique number of identifiers in this audience

Unique matches with dA graph

The number of unique identifiers matched with digitalAudience graph

Empty data points

The total number of empty values

Format error

The total number of identifiers with invalid format

File error

The total number of erros in the uploaded file