How to Collaborate with Other Data Providers Through our Portal

  1. Reach out to your assigned customer success manager to inquire about accessible data collaborations and the associated legal obligations.

  2. If you've previously onboarded your source data audience, log in to the digitalAudience Portal and choose this audience. If you haven't onboarded audiences using our Portal before, please follow our provided our instructions.

Figure 1. Choose audience

  1. Click Collaborate.

Figure 2. Click Collaborate

  1. A pop-up window emerges, prompting you to choose both the partner and their corresponding audience with which you wish to collaborate. Additionally, you need to specify a name for the resulting audience.

Your audience must be in a "ready" status before you can proceed with collaboration.

Figure 3. Choose your partner and their audience

  1. Select your partner's name from a dropdown list of available partners.

Figure 4. Select your partner

6.Once you've chosen the audience, the collaboration audience name is promptly appended (1), formed by combining your audience and your partner's audience names. By default, the resultant collaboration audience is expanded using the digitalAudience ID graph (2). The initial outcomes of this collaboration are exhibited beneath the checkbox (3). The digitalAudience ID graph provides a 15-40% boost in match rate.

Figure 5. Estimated Overlap Analysis Results with the digitalAudience ID Graph

  1. 7.1 If you prefer not to include the digitalAudience ID graph, simply deselect the checkbox.

Figure 6. Estimated Overlap Analysis Results without the digitalAudience ID Graph

  1. Click Collaborate.

Figure 7. Collaborate

  1. Navigate to the Collaborations tab within your audience to view the resulting collaboration audience.

Figure 8. View Collaboration Audience

  1. Upon clicking this collaboration audience, you will be directed to the collaboration audience details. Here, you can modify the collaboration audience name (1), review your onboarded audience (2), and proceed to either push this collaboration audience to your data partner or activate it on a platform of your choosing (3).

Figure 9. Collaboration Audience Details

10.1 Alternatively, you can access the collaboration audience details by selecting the "Collaborations" menu in the left-hand navigation and clicking on the relevant audience from the list.

Figure 10. Select the collaboration audience from all available collaborations

  1. Click Activate.

Figure 11. Activate Your Collaboration Audience

  1. The activation collaboration popup window will appear, offering you the option to reuse the existing destination segment if this collaboration was previously activated and you wish to update it due to your data provider's audience refresh (1). You can also provide a description for your collaboration segment (2) and designate a destination for it (3). This destination could be your data provider or any of the platforms on which you intend to execute your campaign.

Figure 12. Activation Collaboration Popup Window

  1. Choose your preferred destination and then click Activate.

Figure 13. Choose your Preferred Destination

14.Your collaboration audience has been sent to your desired destination.

Figure 14. Confirmation of Successfully Performed Collaboration

  1. Click "OK" to close the confirmation window, then proceed to the "Segments" menu within the collaboration audience details. Here, you can observe the ongoing processing of the collaboration segment.

Figure 15. Collaboration Segment

Congratulations! You have successfully created and activated your first collaboration audience.

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